A Slab of Glass 26: Morning Routines

Chris and Jeff return from a longer than anticipated hiatus, Jeff explains where they’ve been, Chris is going theme-less, they both go into morning routines, and Chris admits to being “the worst YouTuber”

Listen here.

7 Ways to Deal with Burnout, Stress, and Imposter Syndrome

While I have mentioned it here and there on Twitter, I have been dealing with a lot of things regarding my mental health. Things that I think are common, like Imposter Syndrome, depression, anxiety about money, and stress from my job and from planning a wedding.

These things aren’t new ideas people face, in fact it seems to be about as common as a cold. Plenty of people have had issues with money, careers, and some have planned a wedding too. After thinking about this and writing this post, I have seen some trends regarding “burnout.”

My generation has been told time and time again to go to college, do what makes you happy, and to follow your dreams. That is precisely what I did and I am working in the field I went to school for and I love my job. Yet, I still wake up anxious and afraid of what will come next. This isn’t me blaming anyone for the path I took in my life, I am happy I went to school and I am happy with the career path I took. In fact, I haven’t met someone in the millennial generation that seems to be an outlier from this mental health and cultural issue. This could possibly be just the people I associate with, but even those I talk to have mentioned something like this to me.

In a recent article from The Atlantic Sophie Gilbert mentions Tidying Up With Marie Kondo and how people define success and the burnout many millennials are feeling right now. It also goes into some other things like the Fyre Festival and how these two events are synonymous with the culture that the millennial generation brings. What got me the most, though, was how “burnout” was seemingly connected with success, but what is “burnout” anyway?

The majority of the video content that I consume is on YouTube and a recent trend I have seen by people like Casey Neistat is this open dialog about “burnout.”

Said Video of Casey on Burnout

In this video he comments on this article from The Insider about big YouTubers feeling burnt out and overwhelmed. Most of this video is about how when people attain this level of success they realize that to continue that growth they have to ultimately push themselves to their absolute breaking point and, frankly, bust their ass to make that effort equal or exceed their expectations.

But what if you haven’t reached that level of success and you already feel burnt out? Does that mean you should just quit while you’re behind? Or does it mean that you need to push yourself even harder to get over that dip?

I ask not just because I want to bring about a different angle on this, but because that is where I am right now. To be completely transparent here, I haven’t seen any real growth from Rocket Panda (formerly Tablet Habit) in several months. It just has this plateau of about 2000 visits a month. Which in blogging terms means next to nothing.

There have been several times where I decide that the best way for me to use my time is to work on a new design, or maybe even move my site to a new blogging platform, or even just change the domain to something else again. Which I know is about has useful as cutting off my foot just before I get ready to run a marathon.

Most of the time I have these thoughts it’s because I am afraid of just sitting down and writing. I am afraid because I worry that once I do I will see I have nothing to say, or what I do have to say isn’t good enough. But as literally every great writer has said in one way or another, the best way to get better at writing is to actually write.

What I am saying here isn’t new and revolutionary. The problems I face aren’t unique by any stretch of the imagination. With that said, I can’t help but feel like this is something that is not being talked about enough, hopefully that will change.

I also find these common problems for my generation to be indicative that millennials are more superficial than ever. For example, I would rather waste time on materialistic things instead of working to get better at my craft. ”If I can’t be the best,” I would say to myself, “why would I want to put any of my time an energy into it? I should just go and try something else that I can be better at instead.”

I don’t know the definitive answer to this problem but I think it starts somewhere with changing the mindsets of myself and others in this era of what success actually is. I am still trying to figure that out for myself, but it shouldn’t be the number in our bank account or whether we have the more organized and optimized apartment.

How I am Changing My Mindset

Before I go into this, I absolutely know that this is something better said than done, but you can’t start somewhere without taking that first step.

1. Throw Envy Out the Window

One thing I am slowly starting to make a mantra is that your work should be like golf, the only real opponent you should measure yourself to is you.

I have seen people I follow and consider my peers gain success in their own ways and I can’t help be get a little jealous and envious of them for growing while I am not growing fast enough to my liking. This kind of thinking is how you get discouraged and throw in the towel. It isn’t healthy to always be looking how well others are doing and comparing yourself to them. If anything it will drive you insane.

What I plan to do instead is to look at how I am doing month-to-month. The things I want to look at are:

  • RSS subscribers
  • Email Newsletter Subscribers
  • Page Views

With these numbers I record them in a Google Sheet and see how they are trending and see what I need to do to either continue growing, or what I need to do in order to start growing these numbers.

2. Quality of Quantity

While I do want to keep an eye on the numbers, they aren’t everything. One thing that I want to remember as I write and post on Rocket Panda, or really anywhere, is that there are people reading this. My readers are not numbers on a chart, they are human beings that I want to engage with and share things with.

A trick I learned seem Chris Wilson was to act like I am writing for a blog or person I admire as if they were to read it. For me it is Federico Viticci, Serenity Caldwell, Myke Hurley, Stephen Hackett, David Sparks, Rose Orchard, Rene Ritchie, Merlin Mann, Alex Cox, Matthew Cassinelli, and John Gruber. All of them are people I admire and hope to connect with one day. Some of whom I already have (listen to the episodes of A Slab of Glass with Rose Orchard, Matthew Cassinelli, Alex Cox, and David Sparks).

If I write something that is for the people I admire I feel like I am more considerate of their time, attention, and I write enough to make my point but I edit down as much as I can to not have too much “fluff.”

3. Focus on the Rocks First

There is an old metaphor about a professor who came into class with an empty jar, he filled it with a few large rocks, then several small pebbles, then sand. The adage goes that you should focus on the big priorities in your life, the big rocks, more and then the other important things, the pebbles, and then the “small stuff” and material things in life, the sand. If you were to focus on the “small stuff” first you wouldn’t be able to fit the rocks and the pebbles in there.

There’s this great video that explains this better than I can.

The point of this, for me at least, is that priorities matter and in order to focus on these big things we first need to acknowledge what those things are. What do we care about the most? Family, friends, passions, careers. These are all good examples. But if we focused more on the small things like the latest tech gadget, whether we have the best phone or iPad, or other material and frivolous things we won’t have the time and energy needed for the big rocks.

Focus on the big rocks first, then the pebbles, and if there is time the sand.

4. Get Organized

In order to find those big rocks, we need to get organized. For me, I have been bouncing around task managers so many times the last week I cared more about what app to write down the things I need to do rather than just doing them.

We all get swept up in the productivity porn of task managers and it can be fun to start using a new app or system; but if we spend all of our time on the app or system we aren’t going to actually get anything done.

So I have decided on an app, which one is honestly not important for this article, and I plan to use this for 90 days without waver. I will write more about it soon but for now I am less interested in writing about the app and actually using it to get things done instead.

I decided to use Things 3, the reason for this is because I have been going back and forth between this and Omnifocus and I decided to use Things 3 after flipping a coin to see which one would win.

Once I take the choice of the app out of the picture I can start focusing on the things that matter, which are the things I want to get done.

5. Replace Social Media Apps on my Home Screen

I am not removing myself from social media, but I am making social media a lower priority for me. When ever I get free time in the bank or at work or even at a stop light I immediately go on my phone and check Twitter.

I have since replaced this with the app Tally to count how many times I open it in a given week.

This prevents me from sinking time into Twitter when I can be doing something better like reading articles on my Pinboard or an actual book. I also deleted Twitter from my phone and instead made it only available as a web app in Safari, which is blocked with 1Blocker. This makes it very much intentional for me to actually open Twitter for something and if I do so I have to jump through a number of hoops to get on it.

Like I said, I am not going away from social media, but I am reducing my intake of it and making it very intentional in my life.

6. Make Time to Get Centered

When I am going through a very anxious or stressful period in my day I spend at least two minutes meditating to get myself back to the center. I know that I am stressed and I know something needs my attention, but if I don’t make the time to decompress this will hit a boiling point that won’t be good for anyone involved.

Meditation is a new thing for me, so I have been using the app Calm to get started on it and learn more about meditation. So far, it seems to be helping me learn and use these meditation techniques at home, work, and even when I write. As of now, I meditate every morning and throughout the day when I feel that things need to be brought back to ground level.

As someone that has a history of depression and anxiety I am blown away with what meditation can do for me. I was a skeptic for a long time but as I get more and more into this space I am finding it to level things out and help subside my depression and anxiety at times.

7. Never Quit Before Reaching the Starting Block

When you are in a creative field, it can be common to have a feedback loop, a recurring thought that you aren’t good enough or that you aren’t doing enough, or something to that affect. I know because this is a very common thing in my writing process.

In fact, it has killed a lot of ideas before they had time to incubate long enough to grow into something. Sometimes it can be good to not spend time on something that you aren’t passionate about. But when your reasoning is because you feel you aren’t good enough that just stops you from even trying out something that could be great.

I have been making a change to my line of thinking with my writing, namely to not kill them off before writing at least 500 words. That way I spend time writing out my thoughts and figuring out what it is I want to say. It has helped me write this very article, and it has allowed me to leave ideas in my writing folder to keep them in the forefront of my brain.

The feedback loops I have are still very much there but I have been working on not letting them make decisions for me.

What’s Next?

With all of these ways I have of dealing with burnout, it is still early on for me. I plan to keep at this and follow up next month. Until then, I would love to know what kinds of things you do to deal with things like burnout, Imposter Syndrome, and feedback loops. You can let me know on Twitter or via email.

New Patreon Plans Coming in May

From Patreon:

We’re announcing new creator plans, which will be available later this spring. Current creators on Patreon will see no change to the fees they pay or the features they have, unless they are interested in some of the new stuff we’re launching!

Patreon has grown, and our community of creators has grown with us. We now serve so many different types of creators, from a painter with 100 fans to a creative business with 100k fans and a staff of 25. This allows us to tailor our offerings to different types of creators. We’re also introducing new payment processing rates for future creators, including a new low rate for payments of $3 or less.

These changes will help us invest in the features and services all our creators depend on, and create a strong and independent Patreon that creators can build their businesses on for decades to come.

From FAQ:

Why the New Plans?

The new plans better serve new creators by offering options, including more powerful tools for those that are ready for them. And they allow us to develop new features like Team Accounts and Merch for creators who really want them. We want to be around serving creators for decades to come. These changes set us on a solid path toward that goal, and will fuel investments in core product quality to improve the experience for all creators. Learn more about the plans.

The Plans

Patreon Lite

This plan is for future creators who want a simple option to launch a membership without tiers and benefits that they can get up and running within minutes. This plan has no tiers; just a creator page with a ‘Become a Patron” button that allows patrons to enter any amount they wish.

Patreon Pro

This plan includes everything Patreon creators have today plus some new perks! It’s for creators who want more tools to build and grow a thriving membership. All creators on Patreon before the plans launch automatically get this plan at their current pricing.

Patreon Premium

This plan is for established creative businesses with a large following who need advanced features and a higher level of service. Premium will have limited availability at launch. If you’re interested in Premium, you can sign up to be notified when it launches.

Patreon is also offering a new feature for Pro plans called “Creator-led Workshops.”

What are Creator-led workshops?

Creator-led workshops are livestreamed workshops taught by creators who are successful both on and off Patreon. We’re introducing creator-led workshops because we’ve heard from creators that they want to learn from other creators in their respective fields, i.e. musicians want to learn from other successful musicians, podcasters want to learn from other successful podcasters, etc. Creator-led workshops will cover topics like how creators are making Patreon work as part of their creative career, as well as other topics specific to the creator’s field. As we build out the program, we’ll be taking requests from Patreon creators to find out more about which topics you’re most interested in.

Are Creator-led workshops different than the Patreon workshops?

Yes. Patreon workshops are available to all creators on Patreon regardless of the plan they choose. They are taught by Patreon staff and focus on Patreon specific topics like optimizing your tiers and benefits and how to market your membership.

Who are the creators teaching creator-led workshops?

We are currently building our roster of creator teachers.

The other new feature for Pro plans is “Priority Customer Support”

Customer support emails from creators in the Professional plan and above will be prioritized, with a minimum first response time of 6 business hours.

Patreon also had their CEO Jack Conte explain in a video the new plans, which you can watch here.

As I mentioned in a previous article about Patreon changing their fees back in late 2017, Patreon has addressed that in their FAQ section of the page.

How is this different from the fee changes Patreon made in Dec 2017?

In December 2017, Patreon made some changes to the way we charge for payment processing, and within a week of the rollout, reversed the changes after hearing feedback from creators. There are 2 big lessons we took away from this event:

1) We got in between creators and their patrons. Our plan in 2017 was to move payment processing fees so they would be paid by patrons instead of creators, and creators were frustrated by the decision. Moving forward, the right way to build a sustainable Patreon is to charge creators, not their patrons.

2) The fee change we proposed overly penalized low dollar pledges. The new payment processing rates we’re announcing for future creators will be transparent and predictable for creators as well as providing savings on small pledges. And current creators on the platform will see no change.

Payment Processing

With these new plans from Patreon comes new payment processing for new creators. This is the breakdown of them.

Founding creators: no change. You will keep the same processing rate you have today. Learn more. Future creators: There will be two payment processing rates

For pledges of $1 to $3: 5% plus 10 cents per successful pledge

For pledges over $3: 2.9% plus 30 cents per successful pledge

For all pledges from patrons outside the US who use PayPal, regardless of the amount: An additional 1% per successful pledge

There is also a table breaking this down comparing what each of these new plans get which you can see here.

My Thoughts

There is a lot to unpack here and Patreon seems to be restructuring their platform to offload the smaller creators with smaller memberships so that the team can focus on the creators that are creating more revenue for the company. From a business perspective this doesn’t seem nefarious or anything that would raise eyebrows. That said, we are talking about creators income and potential livelihood. Therefore, I will be watching one of there many livestream sessions they are offering. You can also sign up for them as well. They have many in different times available from March 19th through March 22nd.

After I attend to the session tomorrow morning I will be providing more information and thoughts on this new chapter in Patreon.

Ways to Make Money Podcasting Without Advertisers

If you have ever heard of Casper, Blue Apron, Squarespace, or Hover you’ve probably listened to a podcast or two, and you’re not alone. In a recent survey by Edison Research it is estimated 48 million people in the US listen to podcasts on a weekly basis, which is the highest it’s ever been in the 12 years the survey has been going on.


Of those people who listen to podcasts, 44% of them listen to “most of the podcast” and 43% of them listen to the “entire podcast episode.” Which results in a whopping 87% of listeners that are consuming most, if not all, of every podcast they listen to.


These numbers aren’t just showing the rise of podcast listening, it is also indicative that podcasting is a growing market for business as well.

A staple in revenue for podcasting has almost always been advertising in podcast episodes. For years many brands have seen podcasts as a way to get new customers to buy their products or services, and it seems to be working. According to a survey from AdWeek 65% of listeners said podcast ads increase “purchase intent.”

The one caveat that comes with podcast ads is you need a lot of listeners in order to consider making podcasting your main source of income. The number I have heard over the years to garner any attention from the premium advertising brands is around 5,000 regular listeners per episode per month. I then had this figure corroborated by Libsyn, the largest podcast hosting service.

Now, this isn’t something that is undeniably true, if you have a podcast about subscription boxes, for example, you could get someone like Loot Crate to sponsor your show. Or if you have a podcast about Top Level Domains companies like Hover could sponsor you as those listeners are much more catered to their product. It is all relative to what your podcast is about, but in general 5,000 listeners is where big brands start to look at your show as an avenue for advertising.

To put this into perspective, Libsyn posts their monthly statistics across all of their shows, here is what they found for the month of January 2019:

  • The median downloads per episode is 124 downloads per episode in 30 days.
  • The adjusted mean (meaning they threw out the top 0.5% of shows and any podcasts getting 3 or less downloads per episode) is 1491 downloads per episode.
  • The total podcasts that get 5,000 downloads or more, which is the sweet spot for advertisers, is only 7.1% of all podcasts on Libsyn.

In a nutshell if you want ads you have to beat 93% of all podcasts in order to make that a real possibility.

These numbers shouldn’t be discouraging though, because advertising isn’t the end-all-be-all way of making money in podcasting, in fact there are many ways you can gain revenue from your podcast directly from your audience.

Patreon

Patreon has become a Goliath over the years for creatives seeking support from their fans. Artists, writers, Internet personalities, and podcasts have all flocked to this platform because it has become one of the most popular ways for supporters to directly pay their favorite creators.

Shows like Do By Friday and Chapo Trap House are among the most successful shows on Patreon racking in thousands of dollars a month from their supporters. So, Patreon is the perfect place, right? The answer is much more complicated than you may think.

While Patreon has garnered a lot of attention and recognition over the years it hasn’t been without controversy. Back in 2017 Patreon made a public acknowledgement that they are lowering the amount of money they will be taking from their creators after criticism they received. In part, this is what Patreon said in late 2017 about the changes they were making:

”Aside from Patreon’s existing 5% fee, a creator’s income on Patreon often varied from month to month because of third-party processing fees. And, patrons may not have been aware that creators actually take home a lower percentage of their intended pledges because of those fees. Our goal is to make these paychecks as predictable as possible, so we’re restructuring how these fees are paid. Starting on December 18th, a new service fee of 2.9% + $0.35 will be paid by patrons for each individual pledge. (To get into the details, existing per-creation pledges for posts made on/after Dec. 18th will be charged the new service fee; existing per-month pledges will first be charged a service fee on January 1.) Streamlining these fees for creators and patrons ensures that creators take home as much of their earnings as possible.
We want you to know that we approach every change with a creator-first mindset, aiming to help creators grow their businesses. In preparation for this change, we ran experiments and months and months of research to understand patrons’ potential reactions and we found that many patrons were happy knowing that this change will send more money to creators. While some patrons may leave in the short-term, we know this will help creators earn more money in the long term.”

Aside from money, it can also be difficult hosting a podcast on Patreon. Stephen Hackett, founder of Relay FM told me in his decision to use Memberful, another option to offer paid memberships for fans,

“We had friend already using Memberful, and now Memberful is owned by Patreon. But I liked how you can make Memberful a separate system. We have dozens of plans, and Patreon isn’t really meant for that kind of scale, and Memberful allows for that. It would have required a lot of hacking in the system to get it to work the way we needed it.”

Even now, Patreon still receives criticism for how much they take off the top from the creators on the platform, as well as the difficulty it can be having a podcast on their platform compared to other art forms. When I asked Patreon about their thoughts on the criticism they failed to respond to my attempts for comment.

Among those who feel Patreon is charging too much is Jamie Perkins. In part of this he decided to make his own platform for podcasters looking to monetize. He calls it PodFan.

PodFan

PodFan is a “podcast first” platform where podcast listeners can pay their favorite podcasters for extra perks. These perks could be things like merchandise, shout outs, access to exclusive content, a subscription to a newsletter, or all of the above. It also has the ability of offering a member-only feed for exclusive episodes and such. Jamie says,

“It is all about memberships for podcasts, so what that means is that it allows people to subscribe not just to your podcast, but actually with a payment. So they pay you monthly for any kind of reward you want to set up.”

On the surface this seems very similar to Patreon but what sets itself apart is the pricing. Instead of taking a percentage of all money donated to the podcast Jamie has decided that PodFan will take a flat rate of $0.30 per subscriber. Which means you can offer members to pay $10 a month, and after that $0.30 is taken from PodFan you get $9.70 per subscriber, which is a 97% return. If you were to use Patreon, for example, you would be making slightly less. On the other hand, if you were to offer a $2 tier you would only net $1.70 after fees which is an 85% return.

Jamie does express his feelings that users on PodFan will make more money then they would on Patreon saying,

“I think you'll make more money on Podfan but also when you get a Podfan page it is podcast first."

[…]

“With Patreon it is kind of open ended, and you have to kind of hack it a little bit to use it for how you want with podcasts, and the idea with PodFan is it is all podcast first and designed for people with podcasts specifically. So hopefully that makes it a little bit of a better option than Patreon. And I know that a lot of podcasters have had issues with Patreon with how they're skimming the payments and I know that a lot of people got frustrated with that payments model and I knew that I wanted to do a different payment model that is still sustainable but offers people a little bit more straightforward less chance for shady business operations, it is just more straight up transparent, clear, easy to understand.”

After seeing a preview of what PodFan will look like once they launch in the Summer of 2019, I have to say it is very well designed and something many will be happy to use. It offers many of the same things Patreon offers, but it also allows for a much easier experience navigating the pages of creators.

Both Patreon and PodFan are great options for single podcasts, but what if you have an entire network of podcasts you want to offer memberships for? The answer for co-fonder of Relay FM was Memberful.

Memberful

Memberful is a service that offers a way to have memberships for independent creators with a lot of flexibility. Relay FM offers several options for each of their 26 shows, including one to support all of the podcasters on Relay FM.

Stephen explained that sites like Patreon doesn’t offer this kind of scale and Memberful was an easy decision for them as they already knew people using the service in similar ways.

Memberships like this aren’t the main way Relay FM makes their money though, they have advertisements on a majority of their shows. That said, Stephen does say that memberships like this is important for both the business and the listener.

“Relay makes money in advertising, the membership is good money but it is a relatively a small part of the pie still but its more about having a place and having a way to have a greater connection with listeners and and we get to support our hosts directly in a different way which is nice.”

[…]

“We do not offer ad-free episodes to our listeners. The overhead for that would be too great, the membership is more about extra stuff on top of what the public shows. So the big thing is in august and September every year every show publishes bonus member only content.”

The one thing that may be worrisome for Stephen and Relay FM is that recently Patreon acquired Memberful. As of now, Memberful is still operating the same it did before the acquisition but Hackett has thought about what could happen if things change at Memberful saying,

“I know the team at Memberful, I’ve spoken with their CEO in the past and they say that they’re excited about their future and I believe them when they say that but at some point they may get absorbed, right now you would never know they were owned by Patreon, it is the same product it has always been. I guess we will see where that goes, for now we are really happy with he service and I’m glad we’ve chosen it and if we need to evaluate it in the future we will I guess. I do know that people use Memberful for specific reasons and unless Patreon mirrors all those features it isn’t going to work for us.”

Thankfully, according to Patreon after the acquisition, they don’t plan on making any changes to the platform saying,

“The Memberful platform and brand will remain independent, the current product roadmap will continue at a faster pace, and existing creators using Memberful will not experience any immediate changes to the service. The Memberful team will continue supporting independent creators and building the Memberful service as part of Patreon. As it will operate as a wholly-owned subsidiary of Patreon, Memberful currently has a different pricing model than Patreon that is built around three tiers which will remain unchanged for existing customers.”

The one thing of worry here, at least to me, is that who’s to say Patreon doesn’t pull the rug out from under Memberful and make them adhere to new guidelines and rules that can make things like the Relay FM memberships no longer be allowed? There isn’t any kind of evidence supporting this is what Patreon is wanting to do but I also feel it isn’t outside the realm of possibility.

Honorable Mentions

While Patreon, Memberful, and PodFan seem like great places to start there are other avenues you may want to look into that I felt are worth sharing, but not necessarily where you would be. one-stop shop.

Overcast

Overcast is not only a tremendous app for listening to podcasts, it is also one of the most popular. Creator of the app, Marco Arment, has also added support for having a special highlighted link in Overcast with some simple HTML code.


RadioPublic

RadioPublic is a relatively new venture from PRX that offers in-app tipping up to $100.

I put this here as an honorable mention because I haven’t used this app enough to really know if it is indeed something podcasters should start promoting. I will say, in my own experience with PRX, they know what makes good radio and have yet to show any signs of wanting to change podcasting for the worse.

Jake Shapiro has taken the reins of RadioPublic stepping down as CEO of PRX and becoming CEO of RadioPublic. Shapiro is a radio legend and has done tremendous work for public radio and podcasting; which is why I feel RadioPublic is in good hands.

Ko-fi

Ko-fi is a way for people to support creators with a simple URL and payment options, both one-time and recurring. Once you sign up you can share the URL to their Ko-fi page and people can tip you any amount of money they desire. This is also something I have seen creators use in the past, but it isn’t something I am familiar with enough to go into great detail.

Ko-fi does offer a beautiful interface and website that explains what they offer any their story, which I think is worth checking out. They are also a “PayPal Partner” so you can use PayPal as a means for donating and receiving money with this platform.

When Should You Start Monetizing?

Now that you know all the different avenues you can look into to start getting support from your audience outside of advertising, there’s just one question you need to answer: when should I start doing this? The answers I got when I asked them were very different depending on who I asked.

Jamie Perkins of PodFan says,

“I would say right away, because it is designed to be easy to set up. Once you've added your feed to Podfan and created your URL you have already created a PodFan page it;'s just a matter of setting up rewards after that. and then it’s just there and its doing the work for you. But I think as with all podcasts you should always focus on your content creation as much as possible and let these services to offload all the other things you have to do with your podcasts and just be able to focus on your content creation as much as possible.”

On the other side of the coin Stephen Hackett of Relay FM says,

“I think if you're looking at implementing something like this spend a lot of time thinking about what you're willing to do and for how many people and I think the answer is always to start small and work your way up.”

[…]

“If you’re planning to do this just spend time really outlining the perks you want to do and if you have a bunch of ideas you don’t have to roll them out in the beginning. You can use that as a way to promote the membership. You can only roll out with 2 or 3 perks. Especially if you are unsure of how many people you bring in.”


The Case Against Monetizing

Making money from a podcast sounds great on paper, but in reality it amounts to a lot of hard work and dedication. It should also be stressed that the money you can make in podcasting will most likely not be enough to quit your day job. Very rarely do we see podcasters make podcasting their main source of income, and its because it isn’t easy. There is a reason only 7% of all podcasts average over 5,000 download per episode per month. I plan to go more in depth about this later, but for now I want to make it well known that it can be difficult to make money podcasting; and you don’t have to try and make podcasting a form of income.

I personally have had podcasts that sold ads and it wasn’t fun for me. I hated the idea of abiding by some set of rules for my show in order to sell ads for it. I was never happy with the money I was making from it, and I eventually decided I would never do advertising again for my shows. My reason for it was simply because I felt this unrelenting pressure from myself to overwork on my podcast and this previously fun thing I was doing quickly became a chore I was dreading. For me, podcasting isn’t a career I am actively pursuing as a means of income. This is a hobby for me, it is something I enjoy doing for fun, and who wants to make something they do for fun into a job? For me that is a good way to never do it again.

Final Thoughts

When it comes to monetizing anything creative it can be hard to get your foot in the door. Gaining some money for making what you love is something all creatives are excited to make happen, but those who do are sparse.

I don’t mean to make this sound discouraging but in my opinion you shouldn’t be actively seeking to make money on your podcast until you have honed in on your craft and your audience. If you try to make money without having both of these lined up you will likely not see anything positive coming from you search to make money with a hobby.

If you have honed in on your show and you know what you want to do, I highly recommend you look around before you load up that pitch deck of yours. You may find yourself surprised by what happens.  

UPDATE: After publishing Jamie Perkins has informed me the pricing of PodFan is no longer $0.25 per subscriber, it is now $0.30 per subscriber. I have updated the percentages in the article. Jamie has expressed the price change will not happen again.

Introducing the MacStories Shortcuts Archive, a Collection of 150 Custom Shortcuts for Apple’s Shortcuts App – MacStories

Once again Federico Viticci shows why he is one of the best out there. This is probably one of my favorite things on the internet now.

Read it yourself on MacStories.